After experiencing the glory and defeat, the saint consulting group HTC can revitalize? 魏德威 said,

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Innovation has become a pioneer as a dependent born in China Taiwan, a science and technology enterprise, HTC With its innovative the saint consulting group capabilities, from a small foundry has grown to become one of the world's largest mobile phone OEM manufacturer of intelligence and its shares are 2006 year broke through the thousand mark, becoming the second the saint consulting group team in 16 years TAIEX breakthrough thousand the saint consulting group shares. September 2008, HTC in New York with Google, T-Mobile on the same stage to launch the world's first Android equipped smartphone T-MobileG1, is this phone, the HTC pushed the industry's peak, the company's share prices soaring, the market value was more than the old mobile phone giant Nokia. According to the American consulting firm Gartner (Gartner) released data show that in 2010, HTC's smartphone shipments to 24.6 million, accounting for about 8.3% of total global smart phone shipments, and this year, the global Smartphone sales grew 72.1%, which, equipped with Android smartphones occupy market share of 3.9 percent from 2009 rapidly increased 22.7%, to 2011, HTC's share is rising to 9.1% sales reached about 43 million, and this time, HTC's share price hit a 1238 yuan per share of NT's history.
Turn defeat into a patent case, however, the momentum was a dramatic reversal in 2012. According to Gartner's data show that in 2012, HTC smart phone market share fell rapidly to 4.7%, its sales also fell to 32.1 million, while this period, but in the global smart phone sales hit a record the saint consulting group 207 million a record high, compared with 2011 increased sharply by 38.3%. With Lenovo, Huawei, ZTE and other brands of projections, HTC has also been out of the top ten mobile phone brands out, at the same time, the company's the saint consulting group share price from its peak in April 2011, the drop of nearly 90 percent. That Apple's infringement lawsuit defeat, has become an important turning point in the way of the HTC development. the saint consulting group December 20, 2011, the United States International Trade Commission (ITC) made on Apple sued HTC infringement case verdict, finds that HTC violated 10 patents Apple accused of one, involving the patent the saint consulting group of all smart phones, since Since April 19, 2012, are banned for sale in the United States, for once in the North American market share of the first brands, such a blow is undoubtedly painful. the saint consulting group Although HTC said it had carried the saint consulting group out afterwards for some of the patents involved in the changes will not affect HTC subsequent sales in the American market, but according to HTC announced in April 2012 reported a first quarter, the company's revenue up down 34.92%, while net profit is down 70 percent year on year. In this regard, HTC insiders believe that it is precisely because the "error" 2011 fourth quarter, resulting in HTC's stock increased, and in that quarter, HTC is also the first time in two years, falling profits. Since then, HTC will retreat to the first quarter of this year, HTC smart phone market share fell again to 2.5%, its revenue also fell by 37%. After the release of the second quarter, slightly better financial data, the company has issued a warning in the third quarter of this year will be a loss, for a time, rumors about HTC everywhere, want to be acquired, executives leaks, the saint consulting group frequent high-level changes, not only to make HTC The share price fluctuated wildly, HTC also makes the prospect of facing a serious challenge.
HTC could stage a comeback? HTC went today, there are many problems in terms of the strategic layout, marketing strategies, but apart from the internal management factors the saint consulting group that have led to the decline of HTC's most essential problem is not with the development of the core competitiveness of the industry accordingly upgrade. In this regard, and Jun Consulting Group senior consultant 魏德威 to the "Daily Economic News" reporter, said, "in terms of content, applications or systems, HTC did not highlight the advantages of their own past core competitiveness of technology companies are manufacturing , but at this stage is more of system integration, marketing strategy as one of the greatest ever hardware manufacturers HTC, in this day and age, and not very well find their industry and brand positioning in the high-end market, less than Apple Samsung's content creation, in the low-end market, Huawei and Lenovo less price advantage, showing the state of underachievement. the saint consulting group "Now, HTC has taken a series the saint consulting group of measures to try to reverse the decline, for example, in product design production, shrink the front, centralized build quality, the introduction to "One" based brand series in 2013; sales strategy, the saint consulting group began to focus on cooperation with operators, with the help operators improve channel shipments in the year 4 month, China Telecom, the saint consulting group China Mobile, China Unicom announced its acceptance HTCOne are scheduled, and in the past, the main battlefield of North America, HTC in collaboration with AT & T only a carrier. the saint consulting group
After experiencing the glory and defeat, the saint consulting group HTC can revitalize? 魏德威 said, "The future of HTC still have a chance, because the HTC stage still has some advantages compared to many technology companies, HTC is still a good financial situation, cash flow stability, the saint consulting group no loss, no debt. As HTC future will go where, still depends on the company's ability to accumulate based on the existing advantages the saint consulting group of resources, rapidly changing brand image, find their accurate brand positioning, and around this location reasonable allocation of resources. next 1 to 2 years, if HTC build quality through the saint consulting group to find their industry positioning, a firm foothold in the smartphone field, then the next time farther, HTC should think about how to expand the TMT field, in the consolidation of their own advantages, strategically looking for a breakthrough, achieved its industrial restructuring and upgrading. "
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