Monday, October 6, 2014

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Smart TV fired after about two years of development, has gradually become the main sales model from the beginning of the "showpiece, high-end products", the current market in the sale of TV products, the vast majority of high-end models are smart TV or have a certain intelligence products, we can say the smart TV has entered a substantive "universal" stage. Although the speed of the smart TV occupy the mainstream market quickly, but also accompanied by the rapid development of certain problems. According to the China Electronic Chamber of Commerce Consumer Electronic Investigation Office survey data released yesterday show that in 2012, although the national smart TV sales exceeded 8,000,000 units, completion rate was low, the average activation rate of only 27.5%, which means that more than Qi Cheng users do not Smart TV using intelligent network services provided. The emergence of a "buy a smart TV, but not the use of smart features" Guaixiang currently on the market. Recently, the Horizon Research Consultancy Group released a research report Smart TV consumer demand, specifically for consumers mantong to purchase, usage of smart TV market research. "Report" that the consumer ideal of smart TV features of the primary should be "simple to use various functions mantong run smoothly," followed by "can be associated with all digital devices in the home, you can play other devices to automatically find content." Meanwhile, around seventy percent of consumers believe that the most important thing is to do the smart TV user experience, only 3.7% agreed with Smart TV is most important is the development mantong of more applications. Visible, smart TV is currently the largest consumer dissatisfaction is not smart enough but "not a fool," further optimize the user experience and avoid complicated operations recent major manufacturers will be problems to be solved. Speaking of the operation, the biggest difference televisions and PAD, the phone is viewing distance, mantong the operation is bound to use the remote control. For smart TV's remote control, consumers seem to be quite critical. The report shows that more than 80% of consumers want smart TV remote control capable of "simple, responsive, and a key to reach to watch content," while they want the remote control is small, less buttons: 47.2% of people want smart TV remote control is small, feel good, there are 41.2% of people want less intelligent TV remote control buttons, a key pluripotency. It seems, smart TV features greatly enriched the same time, there are many products on supporting the operations of the remote control is not the best. The report also noted that the current smart TV viewing arbitrariness, ease of operation, select autonomy is relatively weak in terms of smart phones and PAD, needs improvement. Reprinted artesian media network, for more information please visit the official website www.eonddd.com Tai world
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