Let me more of the other two groups want more money
illustration = jeongminseong reporters 21st century 'New (新) Pimpin Company considered that this company that moves the world these days. Global brand consultancy Interbrand 'Choice 2013' global brand 'Top 20 companies of this type of apple, it was Google, IBM, Microsoft, five of the Amazon. carlisle & gallagher consulting group Economy Fortune magazine (Fortune) priced 2013 CEO of the Year 'for this type of business a person among the top 20 people Facebook founder Mark Zuckerberg and founder of Tencent, including China mahwa tongue or eight people were. 5 If you have a place where they are not established by 20 years of a start-up company.
Richard syumal these companies range (Schmalensee) MIT School of Management professor is referred to as' catalysts companies (catalysts) ', Andrei not right (Hagiu) at Harvard Business School professor, if the platform enterprise (multi-sided platform business)' is called carlisle & gallagher consulting group . The company is the right platform these days, if more prevalent, and where 'if' is a number of ways (面), that is, means connecting the various groups.
Professor Wu is not explained. "The things people and goods to sell to buy expensive until they heard someone transactions. First, carlisle & gallagher consulting group take the time to find a buyer favorite stuff, the store is also'll need. However, companies like Amazon and eBay are successful platform has significantly lowered the cost of the replacement to the buyer and the seller pay the IT work was the traditional wet markets. Naetneunji create significant value over the past decade how they think about time. "
Let's hear the words of Professor syumal stove. "Catalyst businesses can not succeed yirwoseo only one company carlisle & gallagher consulting group innovation as usual. We have to innovate carlisle & gallagher consulting group all products or services provided to the two different groups at the same time. That's why it's difficult because if the population to participate in different platforms, often have contradictory objectives. Even if only eBay, the seller wants to sell the most expensive, the customer to buy the cheapest carlisle & gallagher consulting group wonhajyo. Moreover, recruiting a sufficient number carlisle & gallagher consulting group of participants, and the platform architecture and design, including work to establish the rule among the participants awful lot. "
He said, "Six years ago Weekly beads and catalyst company at the time of the first interview kkophyeotdeon farm successes OS, MySpace, jyeotneunde Symbian has its influence is entirely removed or mimihae, kkopja in common is that if it is too slow to respond to change." He said. "They did not go to whip up yourself. Palm OS and Symbian did not move quickly enough to catch up to change the airflow of a smartphone. MySpace is unable to predict carlisle & gallagher consulting group the changes in the apps market and its growth potential such as Facebook elicited. As well as innovations in it was poor. "
"Facebook was initially started as a side one of 'user', deulyeotgo pull back from app developers since the Facebook environment, here are the advertiser and finally 'Facebook Connect' of service (members Sign up or sign in to other sites When you resonate to the Web site that you want to use) instead of a Facebook account it has been progressively extended to four faces. "
The catalyst in the newly founded company, said the most difficult position syumal stove professor would have to attract a large number of clients on one side. Ensure sufficient customer number is on one side dwaeyaman because the participants can also draw on the other side. For example, to obtain a lot of voluntary early Youtube video publisher yen was the most difficult. So that it was able to mobilize crowds, because carlisle & gallagher consulting group (users). Since it becomes motivation behind the crowd gathered once the movie is certainly growing video content publisher, this is accomplished is called virtuous collect more spectators. The so-called "cross-side network effect (cross-side network effect) '.
G Market to buy and sell people things people, Airbnb is the landlord and the travelers, the club haejugo connected to each other, men and women earn money in the meantime. Thus yeokgo least two different groups, 'If platform company, a company that creates value to help the interaction is called. In particular, need each other, but when you actually meet and give easy access to the group is not easy to communicate earns more money.
shared by Professor syumal microwave oven Professor syumal the types of businesses in this book, Catalyst Code ' vehicles (Matchmakers) crowd of party mobilization (Audience carlisle & gallagher consulting group Builders) -party costs (Cost Minimizers). Intermediary real estate agent or marriage information company, G Market, a simple connection that companies like Uber both groups. The crowd mobilization Facebook or put a lot of customers after the advertising collected by dragging the (reader) will make the company the money it like a newspaper. Finally, carlisle & gallagher consulting group the costs shall credit card companies or Google Android as the operating system where groups are involved, which reduces the cost if you go to solve themselves. Merchant credit card owners carlisle & gallagher consulting group can reduce their cost of operations, self-made trauma system via credit card, members can avoid having to attend every holding carlisle & gallagher consulting group cash.
As nightclubs are concerned about 'water management', catalyst companies the quality of participating groups through rules and norms (質) should be to maintain a constant level. Uber should disclose it to the other passengers received a rating of articles from passengers through carlisle & gallagher consulting group the 'scoring system'. Poor rating because it reduces some customers, who tries do not provide good service. Another article before you sign a contract with the record, accident records also salpinda carefully.
Shopping, culture area of Tokyo, Roppongi Hills office tenants, tenant retail stores carlisle & gallagher consulting group (stores, restaurants, movie theaters, hotels, etc.), apartment dwellers, if the platform is a kind of company that connects shoppers. Mori Building Company management is taking a very demanding requirements for tenants. For example, carlisle & gallagher consulting group open the door until late in Roppongi to differentiate between external stores, and requires that you sell a unique carlisle & gallagher consulting group product that difficult carlisle & gallagher consulting group to find other deseon. Professor Wu is not like water management, said that just as the amount to be abandoned In a certain sense.
EBay connects buyers and sellers of the two groups. Professional networking service LinkedIn (LinkedIn) is connected to the three groups of job seekers and recruiters and advertisers. 2011 20% premium subscription service carlisle & gallagher consulting group from LinkedIn, sales, advertising solutions, 30%, employing solutions accounted for 50%. Facebook connects end users, advertisers, app developers, a group of four linked website operator.
The haphazard increased participation carlisle & gallagher consulting group group is one case that failed. Online video technology to supply carlisle & gallagher consulting group the "Brightcove (Brightcove) 'companies that had planned content providers, advertisers, carlisle & gallagher consulting group Web sites, Internet portals form the four sides of the platform that connects viewers like YouTube time in 2004. But as time goes by content suppliers it was yeogige the Brightcove going to steal a number of its competitors clicks. All four groups had a lack of personnel for dealing with. Eventually, the company decided to focus on one aspect that provides the technology to content creators, and was advertising market and distribution carlisle & gallagher consulting group market, the consumer portal functions are completely abandoned.
Professor Wu has no right to Professor carlisle & gallagher consulting group "If companies are an important platform characteristics," said "should be first, and the customer's platform, if each of the groups. Second, if several groups that have supported platforms off to the interactions should, "he said. The second condition is contrary to the supermarket. For example, Lotte Mart is one of a trio of Ae delivery and payment carlisle & gallagher consulting group goods price, carlisle & gallagher consulting group Ae do not care what the marketing to the consumer in any way. Lotte Mart need not worry greatly to attract vendors such as Ae. If the supermarket is not the company and the reseller section.
If the platform strategy and platform strategy, if you can co-exist with the rain, to complement the shortcomings jugido each other. Although Amazon has also served as a platform, like eBay marketplaces, and if, at the same time, put the name of the Amazon to buy and resell the goods directly to distributors, like supermarkets role. Professor carlisle & gallagher consulting group Wu is not "Amazon" long-tail products (for example, less popular, and rare products, luxury goods, etc.), if the platform strategy for 'short tail products (common and widely used products, daily necessities, etc.), use a distributor Strategy should, "he said.
Uber both in terms of connection and call taxi passengers and drivers, if your company belongs to the platform. However, there are side ahead in the Uber efficiency. Founder CEO of Uber Travis collar Nick last year in an interview with Chosun Ilbo, "Uber does not have a call center employee who acts as an intermediary. Drivers and passengers meet directly through carlisle & gallagher consulting group the app. In the case of the guest's Uber know the position of the driver's smartphone app while viewing carlisle & gallagher consulting group the map. The difference of efficiency, "said bars are called.
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