Photos: Super haze let Beijing almost shaker consulting group disappeared (
I borrowed mention the mobile Internet will be the theme of this year's Eric, "technology creators to enjoy, change in the future." We have to mention mention Technology IT hardware, this phone should I think most people will have seen here, this phone should be the closest to the current smartphone a terminal in the true sense, is mainly used in Saipan , 2002 out of a cell phone, this era is the era of 24 polyphonic shaker consulting group ringing phone, the phone one comes, the phone rang people in singing, around the eyes is very much shocked. This phone is only 4 megabytes of memory available to the user, and today has not been updated breakthrough, is that the system is changing, shaker consulting group the memory becomes. shaker consulting group
Detonated mobile Internet market, which should also be a keynote speech before Yang's title, in fact, the entire shaker consulting group mobile Internet has detonated in the market, we can see that by the end of 2012, IOS, Android led, together with other actions equipment systems, integrated shipments already broken two hundred million, this year PC shipments may only eighty million. Similarly, at the end of last year, the use of mobile devices shaker consulting group into the network should account for the proportion of Internet users is 74.5%, the use of traditional PC devices into the network ratio is 70.6%, the first truly beyond the traditional PC. For the 3G network throughput should shaker consulting group be accounted for in the same period more than 50% of all mobile Internet throughput.
This figure shaker consulting group is a combination of the results of our combined analysis iUserTracker and mUserTracker, PC fell 6 percent, shaker consulting group smart terminal devices are now emerging in addition to increasing the number of users, while still part of streaming Internet users use a long tradition, especially in the social network in a more obvious move intelligent terminals grew 55%, PC declined by 20.9%. As of December 2012, the use of social networks on the total length of the entire mobile terminal reached 5.8 billion hours. Meanwhile, the micro-blog on the penetration of smart terminals up to 90%. In the end what people use the mobile Internet, which is one of our main research topic. We can see that, as of last year, the total number of devices intelligent shaker consulting group terminal has reached 340 million, shaker consulting group while China's mobile Internet users released last year, the last period is 420 million. In fact, I can see here, if you take these two numbers than the nearly 80 percent of smartphone users account for the entire mobile Internet shaker consulting group users, if we look back on the order of mobile phone users in China, in fact, up to 1.1 billion. Therefore, I believe that in the past two years, China's overall smartphone users or just China's mobile Internet users or, there will be a very large room for growth.
Similarly, we also do these users an attribute analysis, the first piece is the age for age analysis, we can see that the proportion of smart terminal equipment should be accounted for in the younger shaker consulting group population in the maximum. But the proportion of smart phone users terminal box of view, those users over the age of 40 partial older may penetration is not high enough, shaker consulting group there is 24 years of age mobile user penetration is not high enough. This data before I get a comparison of the data from the United States, growth of the entire shaker consulting group smart terminal devices shaker consulting group America recently has slowed, the overall shaker consulting group situation, the penetration is already high, and only the final part of the partial shaker consulting group older mobile phone users are not smart mobile penetration terminal, but the country is not only 40 years of age, we can find the age of 24 still have a very large room for growth. I believe that as people age they grow, as well as their purchasing power is growing, adding to the intelligent terminal camp is only a matter of time.
Similarly, we also do a bit of analysis on income. By mUserTracker six months of monitoring, users still account for less than three thousand largest proportion of the intelligent terminals, but also that part of the population is relatively low in the overall mobile phone penetration. This could reflect the two issues, first, China's mobile Internet users actually have relatively large differences with the United States, more from a younger age or younger in low-income groups, developed the grassroots. Now, with the machine still cheaper Andrews involves gradually increasing number of models out in the market, I believe that this is part of the original pioneers of the mobile Internet should be able to make intelligent terminal growth rate faster.
This picture you can see the analysis of China in 2012 to do intelligent operating system, shaker consulting group with its open-source Android system or just different price phones grade or, should be accounted for the majority of Chinese shaker consulting group proportion, up to 60% above, iOS although it is a closed system, but it has a very good user experience, there are some relatively high spending power of groups, but this we can also study found that part of the user of his income and his ability to buy really can not be directly equated, and even iOS, there are many no-income shaker consulting group groups will still use a variety of iPhone, shaker consulting group update their latest models often use. But Saipan shaker consulting group we can see that at the beginning of last year, it should still accounted for 60% of the entire market position, but now has dropped to 13.9 percent, and I also hope that it will aid WindowsPhone rise again. Mentioned WindowsPhone, the overall shaker consulting group market growth trend it has not so optimistic predictions before, so far only 1.7%. What are these people in the end user to do in the terminal? We assign the end user through the use of intelligent mUserTracker proportion of time to do a continuity of research, we found that the overall user where you can see on iOS, iOS with Android, multimedia and instant messaging are mobile phone users just need to, we use the most that these two types. But on iOS, since the entire user experience is very good, it's the phone because they do not too much different reference models, different CPO, so it tends to make the game user experience is very strong. shaker consulting group So, on iOS, the user time allocation ratio game accounted for 22 percent, Andrews on everyone using the web & read.
Most people are left a cell phone, right hand a Pad, what do people in the end make the tablet, shaker consulting group with the phone what is the difference? Our Pad and iPhone users to do a comparison, intelligent terminal shaker consulting group used primarily these types, you can see on the left is Pad, the Pad it has the absolute advantage user focused on online video, as well as games, mobile communications more chat and web reading, Pad, although a variety of operating systems with the iPhone is similar, shaker consulting group but it's better CPU parameters, although at the expense of a very portable advantage, but in exchange for superior battery life, large screen, resolution, and a very good interactive experience, which is unmatched by phone.
Many people shaker consulting group will mention the mobile user loyalty problem, because we found that all of you here, if you ask everyone on the computer so that the browser is usual, and what makes the security software is, or any other type of software is music What, you may be able to emerge out of a piece of software, but in the end if you ask us to move the same question, you may find that you have installed several such, it also installed several classes, which in the end is not loyalty is low? We make this part of a continuity of research and found similar multimedia, information, practical tools, personal information management, often users on their smart terminals installed applications will be more than two, and only one class, personal information management classes or Safety class this category usually installed an exhaust its relatively strong. From the current point of view, the overall mobile Internet users is in fact a continuous increase in the process, whether it is with the phone or the new generation to join the group or, in short sustained substantial increase daily number. In this process, another point of view, the application is kept very wide variety of new applications appear every day, the overall view of the current situation should be user also are in the process of an incubation period, cultivate shaker consulting group the habit of, and They more first contact APP or, or listen to people recommend an APP or, he is also in the selection of APP.
We made a continuous churn analysis, we found that all users, shaker consulting group provided him a kind of APP already installed on the phone, when the newly installed another similar application, shaker consulting group the turnover rate in the first week of up to 58%, close to the 60% of the data, and can handle it as long as the first week, followed by a relative will in fact become very stable. Turnover rate front seven is very impressive, although the back looked very stable, but see the back is not very optimistic, because shaker consulting group green represents retained 42% of the users, which 42% of users are left though, but still a majority Before users will still use him in with the content, be lost before that part of the majority of the crowd, only a small part under the new, the vast majority has returned to its original use for the first time applications. So, I think now present on the entire mobile shaker consulting group terminal user habits is actually very important in the incubation period, the preconceptions of great significance. Of course, this matter we have some recommendations, some of the pre-installed are actually shaker consulting group very good channels.
Put so much hard realizable mobile Internet has thrown this topic, from the current point of view, the development of the mobile Internet very quickly, and even more than a decade shaker consulting group ago limit the development of the Internet in China moment. But all practitioners, and now all of you here and we may each of us is hard to say clearly, in the end what is now the point is a sustainable stable profit model. On the whole, these four aspects should be mentioned up to a maximum of, first, the platform entrance, but the platform entrance I now throws a lot of problems, the platform entrance may be numerous, as well as search, shaker consulting group navigation, and so on, there will be many These entrance of many, there will be some false data, people become difficult to judge. shaker consulting group
The second category of mobile advertising, which should also be the most likely direct an industry realized. There is no breakthrough innovation model to see more PC, but in the case of this technological innovation, you may encounter some users to experience new things under the barrier. For example, in the search, that we can follow the PC Internet advertising models do, but the mobile end voice search how to do? This may have been a number of new technical barriers. This compared to other pieces, now some relatively tricky, but this should be some benefits, there are some more substantial, but as a whole from the industry point of view, because the corresponding mobile gaming should be a few games before the Big Some do, there will be a front PSP, PSV, 3DS etc. blocking the mountains behind the cottage game makers have kept copy, life cycle may be shortened.
Finally, back to the topic of mobile Internet in the spring, I think whether it is from a variety of ultra-portable device, or a variety of flat cross-border distortion, shaker consulting group and these concepts machine, which is from the hardware point of view. From a software point of view, the PC side software installation is also increasing with the APP with a direction of change. Follow-up mobile Internet with the Internet is likely to be a gradual trend toward convergence. I think at this point, in fact, we do not have to tangle this, look for an Internet in the spring, because the entire mobile Internet in the spring should be like Beijing this spring, shaker consulting group the cold for a long time, but there may be little you do not pay attention When about to enter into a hot summer. Therefore, we should concentrate on every minute, a good grasp every opportunity. Thank you, my speech is over. (* Note This article comes from www.cx8899.com, please do not reprint without permission, please contact the author if you want to reprint is)
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