The property nobility crab 2007 China A-share market have been published semi-annual report, Sunwar

The property nobility crab 2007 China A-share market have been published semi-annual report, Sunward's earnings per share continues to remain above 0.45 yuan, thereby supporting its shares continue upward at more than 500,000 yuan high price. Meanwhile, sales of the company's breakthrough von buhl riesling excavator fourteen hundred units, market ranking Jinruqianba, behind Yuchai domestic brands, ranked second. In international and domestic buildings of the old giant construction machinery industry, Sunward from a registered capital of one million small companies, in just seven years, he has risen rapidly, and achieved remarkable results in the same industry, which with its correct The capital is closely related to the value chain integration strategy. Pattern of Chinese construction machinery industry: the twenty-first century, China's construction machinery market was changing, endless variety of mergers and acquisitions: Caterpillar workers also seek after the merger mountain building workers, Liugong and Zoomlion, etc. leading enterprises; Carlyle Xugong For White; country von buhl riesling associated with Pu Yuan in restructuring, von buhl riesling mergers and acquisitions, Hebei Foton Vision Engineering, M & Yellow Torch Project, Liugong Group acquired Shanghai forklifts, after this series of dazzling mergers and acquisitions, formation international and domestic construction von buhl riesling machinery giant separatist warlords situation, but hidden behind a painful reality. The first large sub-industry price war intensified loaders, excavators second largest sub-sector of the market has been monopolized by foreign brands more than 80%, in this market environment, Sunward is how to maneuver in the giant crowd, and get reasonable development of it? Vanguard (a) accurate market positioning, the introduction of strategic investors for its high technical content excavator has been called construction machinery industry, the world's major construction machinery von buhl riesling enterprises mainly in the production and sales decisions excavator position in the industry. von buhl riesling From the beginning of 1994, foreign famous excavator manufacturing von buhl riesling enterprises began to establish wholly-owned or joint ventures in China, to 2002 Sunward into the excavator industry, the international brand's market share was once more than 90%. But in this extremely unfavorable situation, Sunward chairman Qinghua still see the opportunity. First, although the excavator is a high-tech engineering machinery products, and foreign brands, with its many years of research and experiments accumulation has formed a technical advantages. However, due to its compact excavator mechanical, electrical, fluid system is not very high degree of integration, also relatively lower barriers to entry Sunward. In addition, Japan, Europe, the United States and other developed areas of the world market analysis, mini excavator, with its convenience and versatility features such will have broad application von buhl riesling in our municipal, gardens, farms and many small-scale projects, with an average annual growth of market demand von buhl riesling rate above 60%. So in 2002, as the mechanical and electronic engineering discipline leader of Sunward chairman Qinghua With its pioneering three-year initial accumulation and industry leading patented technology decisive introduction of strategic investment in Changsha von buhl riesling High-tech Venture Capital Management Co., Ltd. who began the development, production and the market is in a small hydraulic excavators rising period. In the introduction of strategic investors in the course of this, Sunward not only gained valuable 15 million yuan of funds to support research and development production excavator early, while Qinghua I still have 45% stake in the company, which can ensure the company correctly grasp the product development direction. (2) alliances, the integration of upstream component parts manufacturers after 2003, Sunward von buhl riesling mini excavators von buhl riesling products in the domestic construction machinery market has been gradually recognized, new problems have emerged. As the engineering von buhl riesling and manufacturing von buhl riesling enterprise, mechanical host technical level and quality depends largely on the basis of parts and accessories. According to statistics, more than 70 percent of construction machinery machine failures from component parts, such as engines, hydraulic components, torque converter and electrical components. Meanwhile, the unstable supply of the spare parts market vendors will bring many passive excavator manufacturers, and major international manufacturers of excavators also have their own parts factory parts or the world-renowned partner for technical support. In terms of core components, due to capacity compared to the major excavator manufacturers can not in the same breath, Sunward taken a different approach strategy. For the engine, Sunward avoid Cummins, Mitsubishi, Isuzu and other major brands, choose the second-tier brands as suppliers Yanmar Japan, and for the hydraulic system, Sunward is avoided Kawasaki, Rexroth and other major brands, select Japan KYB as suppliers. Recently, Sunward is actively under negotiation parties show Wuxi Machinery Manufacturing Co., Ltd., gradually gained the initiative in the field of the core components of the hydraulic system and the integration von buhl riesling of the engine von buhl riesling via a peripheral component von buhl riesling manufacturers. In other matching pieces, the Sunward addition to their own development, von buhl riesling actively through capital von buhl riesling operation, joint ventures and mergers and acquisitions were the mountains and rivers of hydraulic attachments, Ltd. and Changsha Changsha Xin Machinery Co., Ltd.. After this point, the two companies can provide a stable production of excavators desired fluid connectors, hose assemblies, seals, and some hardware as the Sunward. (3) public von buhl riesling financing to expand production capacity, increase brand awareness began two thousand and four, the biggest problem encountered is Sunward production capacity can not meet the market demand, scroll through self-funding, bank loans, von buhl riesling deposits received and other ways to expand production capacity in terms of , can only be a temporary solution. It is encouraging that by the end of 2006 Sunward successfully listed on the Shenzhen Stock Exchange to raise 330 million yuan of funds. This effectively alleviate the company's rapid development funds "bottleneck" in the money to after, Sunward expansion of the industrial park, and through investment in technological transformation excavator production capacity will be increased to more than three thousand. For such a technological competitive advantage Sunward von buhl riesling company strong, medium-sized, products, markets have been more fully accumulation businesses, once the capital of the difficulties to be resolved, and soon entered the obvious economies of scale growth stage. In the course of the author of the market research found that customers are no longer put in Hunan Sunward as a local brand, but to treat it as a Chinese brand - buy Sunward von buhl riesling product is support for national brands. And because the company is listed, the customer confidence in the product quality is also significantly enhanced. (4) the integration of upstream and downstream agents in the construction machinery industry, the agency is still the mainstream product sales methods, because the agents von buhl riesling by virtue von buhl riesling of their business relationship, business scale and geographical advantage of being able to provide higher efficiency merchandise von buhl riesling to the target market provide more benefits for manufacturers, which is the manufacturer their own strength von buhl riesling alone can not achieve. However, manufacturers will encounter many headaches: construction machinery industry due to competition increasingly fierce, agents living von buhl riesling space becomes narrow, many industry vendors dealers lack of loyalty, other competitors began to run brand, or to short-term interests, cross-selling disrupting the market, and even the use of accounts payable to vendors cross-industry business and so on. Again, as construction machinery production base of the world, is the industry's exports are unlikely to give up any company's business, but with cross-border trade has further generated overseas agents transport, payment methods, service and other more obstacles. To solve this problem industry-Road, Sunward continue to play an innovative role. On the positive development of financial strength, sales network of regional agents, while the attempt to start a joint venture Sunward Holding agents. In September this year, Sunward signed von buhl riesling on its European dealers share purchase agreement to 2,188,000 price of the acquisition of 51% stake in the company, opening a new channel sales strategy from the European market. Aidi Kai Xun Enterprise Management Consulting: From the above Sunward development process, we can avoid the blind find their horizontal merger, the use of technology, capital leverage, clever chain vertical integration strategic thinking is very successful. This article reprinted from: www.adceducation.cn
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