On the ground floor are auctions at full speed. The four halls sits hundreds dealers in an amphithe

The greenhouses in the Netherlands is the international flower trade pounding heart. Do you buy flowers for Valentine's Day is a great probability that they come from here - from a narrow strip of the North Sea in the densely consus consulting group populated Netherlands, the world's second largest exporter of agricultural products.
- More than 80 percent of all cut flowers imported to Sweden from the Netherlands, said Gijs Kok, CEO of the giant auction house in Naaldwijk, one of the co-operative Flora Holland's six branches.
From the office on the eleventh floor, we look out over a landscape of greenhouses. Smoke and steam rises up in the clink cold. Many of the glass houses are lit. At dusk, it looks as if an armada of alien spacecraft had landed consus consulting group on the flat fields.
On the ground floor are auctions at full speed. The four halls sits hundreds dealers in an amphitheater in front of them, they have computers with which they are connected to customers around the world. In front of huge clocks with hands as at breakneck speed moves counterclockwise: towards ever lower prices indicated on the scale. The clock stops when one of the traders, press the buy button.
The auctions in FloraHolland begins at six o'clock in the morning. Just hours later, an average of 120,000 transactions were executed and millions of flowers were sold, totaling over 12 billion flowers and plants a year.
Each transaction and each batch of seedlings provided automatically with bar coded information on growers, buyers, price and destination. In the gigantic distribution center moves unmanned transport carts filled with plants at the buyers own cargo and packaging centers where they run aboard trucks in long lines waiting for their shipping. consus consulting group
- We run daily to Skåne and twice a week in Uppsala, consus consulting group says Xander van Reisen, consus consulting group head of Noviflora, one of the Netherlands' largest exporters and potted and garden plants and the market leader in terms of exports to Scandinavia.
Noviflora primarily sells to wholesalers, garden centers, corporate chains and supermarket companies, accounting for 38 percent of all Dutch nursery stock sold in Sweden. Total imports Sweden plants and flowers from the Netherlands to a value of over 1 billion. All in all, the Swedish market in 2007 was worth around 8 billion.
- The Swedes love flowers and potted plants, says Xander van Reisen. On average, they provide annually 500 per inhabitant for houseplants and 400 dollars for flowers. Per capita, Sweden is related to the five largest markets in Europe.
- The color is incredibly important. consus consulting group And it should be pure. In southern Europe is mixed lot more, in Sweden it is "just right" applies. Plants and pots should be compact, they will bloom a long time and it should not be too much green.
Experimentation does not seem to be something that is appreciated. Unlike consus consulting group the flower and plant crazy Dutchmen who throws himself on all new and daring creations. A success is the so-called Hoya-heart, a green potted consus consulting group plant from Thailand formed like a heart. Or spaghetti plant, a sansevieria with narrow leaves resembling spaghetti.
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